Creatives ( call-to-action, imagery, copy).Uncover new ad audiences and improve your targetingĪlthough Facebook’s ad platform is noted for its laser-targeting and engagement opportunities, high-performing ads don’t happen by accident.Ĭonsider the many measurables and variables related to Facebook Ad targeting, such as: Here’s a snapshot of how data from your Facebook analytics tools can translate into actionable marketing decisions. These features and dashboards are nice to look at if we do say so ourselves.īut what exactly can you do with all of this info? How use the data from Facebook analytics tools In short, you’ll have more visibility on when you’re publishing content or running ads. Sprout’s Calendar tool is a major asset for brands juggling multiple campaigns and accounts, too.įor example, Sprout allows you to see your scheduled social media posts and paid promotions side-by-side in the publishing calendar. The end result is timely, personalized customer care. With a tool like the Smart Inbox, you can stay close to any real-time conversations happening around your brand. Cross-platform functionality is a huge time-saver that keeps you from having to bounce from account to account. Sprout’s platform also allows you to manage your customer service on Facebook, Instagram and any other major social network in one location. Features within Sprout such as social listening and Smart Inbox ensure that you never miss a or opportunity to engage with a customer. Recent social media statistics note that 88% of marketers say providing customer service on social is important to their brands. The ability to see your brand health at a glance is a nice added bonus for busy marketers. Reporting in Sprout is clean and easy to understand, making your data share-worthy among your teammates, colleagues and clients. The platform provides a bird’s eye view of KPIs and metrics, including audience engagement over time. Great question! Let’s take a look at the variety of growth-centric features baked into Sprout Social’s suite of Facebook analytics and publishing tools, for starters. Which types of Facebook tools are most important? Getting to know Facebook Insights makes sense, but brands serious about their analytics graduate to Facebook tools with features centered around audience engagement and growth. A clunky interface that can be awkward to navigate for newbies. Limited cross-platform publishing and analytics for brands running multiple social accounts (think: Instagram, Twitter, Pinterest).A lack of built-in listening tools for identifying trends and competing content.That said, native Facebook analytics tools have their limitations. The list of what Insights manages to cover is truly expansive. Sure, it’s important to understand Facebook’s native analytics platform and metrics related to your marketing goals.Įngagement rates. Why default Facebook management tools aren’t enoughīefore we get into the nitty-gritty, let’s talk about Facebook Insights. This guide breaks down what those tools look like and how to use them yourself. That is, if you have the right Facebook tools to understand your audience data and maximize your engagement rate. The takeaway? The platform still has tons of marketing potential. Growing your Facebook presence is easier said than done.Īnd if you’re a marketer, you know this all too well.Īfter all, the Facebook algorithm is consistently throwing curveballs at businesses trying to figure out how to reach customers while sticking to the platform’s best practices.īut despite complaints from consumers and marketers alike, Facebook is actually booming right now.Īccording to a recent report by Facebook themselves, the network actually closed out 2019 with a significant increase in revenue, user activity and ad impressions.
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